20TH INTERNATIONAL CONGRESS OF THE CZECH SOCIETY OF REFRACTIVE AND CATARACT SURGERY

Design, preparation and implementation of an exhibition stand for pharmaceutical client Alcon at an international congress. We completely transformed an unsightly retro lounge into a modern laboratory. To start, we placed a blue custom-made carpet with the client's logo. We created more seating in our café area with modern sofas. We transformed the back area into a laboratory for presenting devices using high-quality white laminate flooring and LED lighting in the client's colors. The space was completed by 4 giant lightboxes. We covered the edges of the lounge with a unique window vision foil. This offered space for advertising messages and at the same time ensured sufficient light transmission. The icing on the cake was plastic 3D letters with the client's logo. The stand served high-quality Italian coffee from a family roaster on a professional double lever, including the option to print your portrait on the milk foam. There were also sweet desserts in the form of Tiramisu and Panna cotta. Odes